Web 2.0 Expo New York 2008 Ceci est un peu mon bloc-notes, mon pense-bête, mon déversoir... là où le trop plein d'informations et ou les idées géniales seront écrites, filmées ou photographiées. Suivez-moi!

“Measurement is not the same as ROI. Measurement is just data until you add a value to it.”
— Dave Carter 
“The best ROI connects directly to sales.”
— Dave Carter

[Measuring ROI around Web 2.0]: ROI vs Objectives

  • Objectives are wat you hope to achieve
  • Roi simply validates that you did it in a cost effective way
  • Objectives are forward thinking
  • ROI ia a lagging indicator (it’s happened already)
If you have any objectives, it will be hard to find ROI after the fact.

Prochaine rencontre: Building Community & Measuring ROI

Sommaire:

How do you declare a community successful? The answer depends of course on your business goals. In this session Dave Carter, Awareness Co-Founder and CTO will review:

  • Concepts for measuring ROI in enterprise social media 
  • Steering the community for higher return 
  • Tangible benefits of enterprise social media 
Olsen Solutions Blog: Product Management Ideas
YourVersion
“ROI!”
— Dan Olsen 

[Good to Great: Achieving Product Excellence in Web 2.0] Question: If two products equally deliver on the exact same user benefits, wich product is better?

Answer: The product that’s easier to use!

“The Fold Isn’t Binary Either”
— Dan Olsen

[Good to Great: Achieving Product Excellence in Web 2.0] Les étapes. Oui, je les suis depuis toujours. Suivons-les ensemble!

  1. UI Design and AI
  2. Flow charts
  3. Wireframes
  4. Mock-ups
  5. Protoype
  6. Usability Testing

“Long-winded MRD and PRD are dead. Now: Short specs with wireframes, wikis, whiteboard, etc.”
— Dan Olsen 

Prochaine rencontre: Good to Great: Achieving Product Excellence in Web 2.0

Très terre à terre, malgré ce que l’on peut croire. Plusieurs notes à venir:

Sommaire

In Web 2.0, the product is the business: your company lives or dies based on how good your product is. The frenetic pace of Web 2.0 has raised the stakes for everyone involved in product decisions. Product managers, UI designers, and developers all face the constant challenge of figuring out how to make their product better. This session provides a framework for achieving product success. 

[Enterprise Radar] ... un pep-talk? Vraiment?

Mister Tim O’Reilly, un pep talk… pas besoin. Merci quand même!

Prochaine rencontre: Enterprise Radar avec Tim O'Reilly

Bon… 30 minutes avec le guru, celui qui a inventé le terme «Web 2.0». J’ai hâte. Mon coeur bat vite vite vite.

“Vous pouvez nous installer une nouvelle «option» super-cool-hot-trandy sur notre site web? Ah oui? Quels revenus en tirons-nous?”
— Benoît Meunier qui pose des questions sans réponses