Prochaine rencontre: Viral Marketing 2.0
Un grand nombre de personne sont présents. Je crois que le mot «viral» attire beaucoup. On comprends vaguement ce qu’est le concept et surtout, comment dupliquer les succès. Onv erra bien si nous aurons des réponses!
Petit sommaire:
We all love the idea of “influentials”—those hyper-connected, ultra-respected thought leaders that can make your product reach the tipping point. But have you ever actually met an influential that can repeatedly and consistently make a product go viral? Probably not, because the latest science and real world experimentation shows that “influentials” don’t really exist, that viral growth is partly random, and that riding a wave is much easier than creating it.1 year ago
