Web 2.0 Expo New York 2008 Ceci est un peu mon bloc-notes, mon pense-bête, mon déversoir... là où le trop plein d'informations et ou les idées géniales seront écrites, filmées ou photographiées. Suivez-moi!

[Measuring ROI around Web 2.0]: Measurement comes in many flavors

Immediate Online DataPage views

  • Conversion
  • Click Throughs
  • # of Profiled User
  • Depth of participation
  • SEO Results
  • # Incoming Links
Business Metrics
  • Trust Scores / CUSAT
  • Sales
  • Loyalty (repeat buys)
  • Support Costs
  • Productivity
Data you can act on
  • Who are your fans?
  • Demographic Info from profiles
  • What topis moves people
  • Can it make product/promotion decision
  • What do people tell us about themselves?
What it enables
  • The ability to ask an audience a question cheaply
  • Test Products/Concepts